As Creative Lead at Curtin Student Guild, I oversee the development and delivery of integrated creative campaigns designed to engage a diverse and evolving student community. My role combines strategy and hands-on execution, from identifying student needs and campaign objectives, to concept development, content production, and rollout across digital, social, and on-campus channels.
I lead the creative direction for major student events, producing video, photography, motion graphics, and branded assets that drive awareness and attendance. This includes large-scale activations such as cultural events, social programs, and student initiatives.
Working cross-functionally with internal teams, stakeholders, and external partners, I ensure campaigns are aligned, cohesive, and delivered on time. I also contribute to improving workflows and creative processes, enabling more efficient campaign delivery at scale.
Through a mix of storytelling, data-informed decisions, and audience-first thinking, my work focuses on building strong student engagement and meaningful campus experiences.
