Logo Animations
When games were published, we worked with the Graphic Designer to create a dynamic, eye-catching and representative logo for the game. Then I animated the logo, which was then used in the App. store, the game itself, and in CTAs for ads. The aim was to get an overall feel of the game with the sound design, visuals and animation.
Sound Design
Having sound for our games was very important, it helped create an immersive experience for the player, and developed a creative identity for the game. Through A/B testing, I used the statics of my ads to develop the tone, particular attractive sound design, not only for ads but also for the Idle Arcade Games.
I applied sound design to elements of gameplay, and/or emphasizing UI, environmental sounds, and/or cartoon exaggerated sound design, to find the most attractive creative (lowest CPI).
Mentoring and Presentations
My role as Supervisor, was to interview, train and provide continuous education to the creative team. Sometimes this would be technical issues on a specific motion design skills in After Effects, to training, preparing documentations for new comers to mentoring/creating roles within the creative team.
Part of this role also included reporting and presenting on a weekly basis, ranging from small groups to the whole company (200+). Below, I participated in a Live series of Homa, where I gave a presentation on “how to make effective Idle Arcade game ads”. This presentation was a the most watched inwith the series.
Presentations was a regular task, here I was invited by Homa Academy to do a live, interacting presentation on game creatives, what is it to make a good (low CPI) winning creative.